The New York Times profiles Alistair Spalding, artistic director and chief exec of London theatre Sadler's Wells, a 1 500 seat-theatre that only programmes dance.
It talks about the theatre's successful programming and marketing strategy, that resulted in the organisation only relying on public funds for 13% of its budget.
The journalist goes even as far as saying that Sadler's "may well be the most important dance house in the world", which is quite exciting to hear as it's in the town I live in!
Article here.
